About Us

Welcome to Toocutebeads.com! We are a mother and son owned small business that started our journey back in 2001 as a small kiosk in a mall selling jewelry. However, we soon discovered that our customers were more interested in the beads we used to make our jewelry. This led us to shift our focus solely to beads, and in 2004 we started to specialize in jewelry making kits, along with our popular line of Christmas Earring Kits featuring Swarovski crystals. For many years we also ran a brick and mortar store, but in 2015 a devastating storm ripped the roof off of our store nearly putting us out of business. Karen and John have been working tirelessly to build back ever since. Today, you can still come visit our warehouse in Michigan.

Our mission is to empower people to create their own beautiful jewelry at an affordable price point. We believe that everyone should have access to the tools and resources to make their own jewelry, and we're dedicated to making that a reality.

We take pride in the quality of our beads and the kits we offer, sourced from around the world and handpicked for their beauty and durability. Our customers can shop with confidence knowing that they are getting the best possible products at a great value.

We are proud to have a wide variety of beads, kits and accessories for jewelry making and crafting. Our selection is constantly growing and we are happy to help our customers find exactly what they need for their project.

Thank you for choosing Toocutebeads.com for your jewelry making needs. We look forward to serving you for many years to come.